Working with thoughtful, expressive, wildly creatives + small businesses to build brands & write copy that feel like home & hit like thunder.
projects
client work + concept projects
When a brand’s voice reads like a confidential memo slipped under the cabana door at a Miami luxury resort in 1984, I don’t break character; I become head of leisure operations. Vacation®’s tone is indulgent, deadpan, + wildly committed to the bit.
As part of a writing assignment for Vacation®, I aimed to nail social captions in the tone of their internal communications. One documenting an onboarding debacle at the Board of Drinks, Cocktails, & Leisure, and another promoting their shimmering Classic Whip Glow SPF 30 in full decadent, dessert-cart detail.
For skin that demands both glow and grandeur: our classic "lighter-than-air" sunscreen now infused with iridescence.
Inspired by the luxurious decadence of dessert carts in five-star dining halls, each dollop of our velvety smooth Vacation® Classic Whip Glow melts into skin with a luminous sheen worthy of a poolside debut in a silk sarong.
With delicious notes of banana, coconut, and aloe vera, you'll love the way it looks, smells, and feels.
Let your daily ritual feel like the dessert service at the Château Marmont, circa 1984. Indulge in the leisure-enhancing brilliance now at Vacation.inc, Target.com, and nationwide Target stores.
save the memory
email campaign
Weight loss personalized to you, delivered to your door.
Weight loss personalized to you, delivered to your door.
Meal Replacement Kits
Oral Medication
Not all meds work the same or work for the same people.
A free provider consultation will help you find what fits.
Daily ritual, zero pokes involved
High-quality, high protein, low stress
Daily or Weekly Injections
Ditch cravings and food noise
Not all meds work the same or work for the same people. A free provider consultation will help you find what fits.
This is where we tell you that we believe in relatable, impactful design that actually works & feels like you, blah blah blah... listen, we do, but that's not how we talk.
We could roll up our sleeves, tuck our Apple Pencil between our teeth + rattle off profound thoughts, but we're not auditioning for a hosting gig on HGTV.
So, instead I'll say if this is the kind of copy you love reading, & our designs piqued your interest, you're in the right place.
You’ve seen the copy.
Might as well see the person while you're here.
Email: MeghanHales@gmail.com
LinkedIn: linkedin/in/meginhales
Pinterest / Instagram / Facebook: elaboratedaydreams
Mulberry & Moss
She's extremely knowledgeable, easy to work with, a great listener, & highly intuitive. If you're on the fence because of cost, just know that Meg's work is efficient, strategic, beautiful, & worth every penny.
"Worth
every penny"
Assuming the client is drowning without us is a pet peeve of mine for creative services copy: "you wanna save time, you've no clue what you're doing, huh?", churning out copy that carried my voice, humor, & warmth without dipping into the Quirky Creative.
The result? Personality-rich headline writing & quietly sharp strategy (“This way if you’d love a website → This way if you want beautiful branding”) for my Showit website without framing myself as the One Who Shall Save Their Brand.
how to reach me
showit designer, branding, copywriter
Meghan Hales
Email: MeghanHales@gmail.com
LinkedIn: linkedin/in/meginhales
Pinterest / Instagram / Facebook: elaboratedaydreams
Social Media