Ultimate Showit Website Launch Checklist: 15 Essential Steps

Est. Read Time: 3 minutes

From setting clear goals to optimizing for search engines and everything in between, we’ve got the tips and tricks to make your website shine like a bestseller. Launch your writer brand with confidence.


1. Set Clear Goals

Define the purpose and objectives of your website. Determine what you want to achieve with your website and how it aligns with your author brand.

2. Plan Your Website Structure

Create a sitemap to organize your website’s pages and content. Consider the main sections, such as the homepage, about page, book page, blog page, contact page, etc.

3. Choose a Showit Template

Browse through Showit’s template library and select a design that resonates with your author brand and goals. Look for templates that are easy to customize and provide the functionality you need.

4. Customize the Template

Personalize your website by replacing the demo content with your own text, images, and branding elements. Tailor the colors, fonts, and layout to match your author brand.

5. Create Compelling Content

Craft engaging and informative copy for each page of your website. Highlight your author bio, book summaries, testimonials, and any other relevant information that will resonate with your target audience.

6. Optimize for SEO

Research and incorporate relevant keywords throughout your website’s content to improve search engine visibility. Optimize meta tags, headings, and URLs to make your website more search engine-friendly.

7. Incorporate Media Elements

Enhance your website with visual elements such as high-quality book covers, author photos, and engaging images related to your writing. Consider adding videos or audio clips if applicable.

author workspace while launching a writer website Mac desktop sits on a white desk with minimal decor like a book, keyboard, notebook with pen, and glass of water.

8. Ensure Mobile Responsiveness

Test your website on various devices and screen sizes to ensure it looks and functions well on mobile devices. Make necessary adjustments to ensure a seamless user experience across all platforms.

9. Set Up Contact & Subscription Forms

Create a contact form to make it easy for visitors to get in touch with you. Additionally, set up a subscription form to capture email addresses and grow your mailing list.

10. Test Website Functionality

Thoroughly check all interactive elements, links, buttons, and forms to ensure they are working correctly. Test your website on different browsers to ensure cross-browser compatibility.

11. Optimize Website Performance

Optimize your website’s loading speed by optimizing images, using caching techniques, and minimizing code. A fast-loading website improves user experience and search engine rankings.

12. Integrate Social Media

Connect your social media profiles to your website by adding social media icons and sharing buttons. This encourages visitors to engage with your content and share it with others.

13. Set Up Website Analytics

Install a website analytics tool like Google Analytics to track visitor behavior, traffic sources, and other relevant data. This information can help you make data-driven decisions to improve your website.

14. Test & Proofread

Go through your website thoroughly, checking for typos, grammatical errors, and broken links. It’s a good idea to have someone else proofread your content as well to ensure it’s error-free.

15. Launch & Promote

Once you’re confident with your website, it’s time to launch it. Announce the launch on your social media platforms, newsletter, and any other relevant channels to generate traffic and excitement.

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Ready to find your brand style? Take our 2-min quiz to see which aesthetic vibes best suit your vision. Define your look, connect with your ideal audience, & start building a brand you love.

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Take our quick quiz to determine which of our packages best matches your needs, budget, & vision.

Unsure which website design package is the right fit?

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Instant access!

Experience Showit's ease of use & robust features firsthand, without the full commitment. Our single-page template is quick to set up + simple to customize, allowing you to test the platform before upgrading to a full site.

Try before you buy

Gatekeeping isn't in our brand—so we built a starter guide packed with essential tips + tools for you to build a website & brand on your own terms. Download now & start creating a brand that stands out.

Starter Kit

Choose Your Aesthetic Vibes & Find Your Perfect Brand Style

Ready to find your brand style? Take our 2-min quiz to see which aesthetic vibes best suit your vision. Define your look, connect with your ideal audience, & start building a brand you love.

Tap here to begin!

Take our quick quiz to determine which of our packages best matches your needs, budget, & vision.

Unsure which website design package is the right fit?

let's make this easy.

Instant access!

Experience Showit's ease of use & robust features firsthand, without the full commitment. Our single-page template is quick to set up + simple to customize, allowing you to test the platform before upgrading to a full site.

Try before you buy

Gatekeeping isn't in our brand—so we built a starter guide packed with essential tips + tools for you to build a website & brand on your own terms. Download now & start creating a brand that stands out.

Starter Kit

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